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The Myfunwait app, integrated into Qmatic’s powerful customer journey management platform, Orchestra, via a new API gateway, provides customers with real-time, personalized updates about the status of their wait within the app as they test their skills or knowledge on games or quizzes offered within the app. The app also allows customers the flexibility to move away from an immediate waiting area to a more private or comfortable environment for their wait while still being able to monitor their place in line, effectively reducing their perceived wait time.

While 68 percent of today’s mobile phone users are also mobile phone gamers, an interactive game is just one way the app can be tailored to engage waiting customers. “There’s almost no limit to how the Myfunwait app can be customized to support an organization’s desire to positively and productively engage customers during their wait and achieve specific business objectives.

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